Bitcoin Billionaire – Tips, Tricks, Cheats, and Strategy ...

blue check mark bitcoin: what will be done to prevent this?

First off please note this is a pro-bitcoin post. I love bitcoin and that's why I want us to recognize this issue head-on. Corporations and billionaires getting on board with Bitcoin doesn't mean we've won. It means the next stage of the fight has just begun.
PayPal is already choosing "chosen ones" of the crypto-scene. Exchanges are already black-listing bitcoin used for "bad reasons," so the "fungibility" line has already been crossed.
We see corporations buying up bitcoin. They see fungibility can be selected by for-profit corporate entities based on exchanges doing it.
2+2=4
That bitcoin that corporations are buying up will be found to be "verified" or "approved" thus creating additional scarcity (and profits!) to the banks and corporations provided to them by the bitcoin community, which they can decide because if they get 20% of Americans to use BTC they've effectively achieved a hostile takeover from the 7% of Americans who have ever bought bitcoin as of now.

So... let's talk about this threat. Let's talk about solutions. Before it's too late.
submitted by truthtortoise to Bitcoin [link] [comments]

[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
Today I’m most interested in building reports, designing paid campaigns and helping with Instagram.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

~28-35 USD hourly
submitted by Draemeth to forhire [link] [comments]

JAY-Z’s Music Streaming Service TIDAL Purchased $7 Million Worth of SENSO Tokens

JAY-Z’s Music Streaming Service TIDAL Purchased $7 Million Worth of SENSO Tokens

https://preview.redd.it/yurv3juyekj51.png?width=1140&format=png&auto=webp&s=d0105bc2404756bba537b5bc703e69ad75c7ef72
TIDAL, high-fidelity music and video streaming service owned by JAY-Z, Lil Wayne, Rihanna, Calvin Harris, Daft Punk, and Chris Martin, has purchased $7 million worth of SENSO. This ERC-20 token functions as the in-platform token of Sensorium Galaxy — a social VR platform that allows users to communicate in a new way, attend concerts, dance performances in a virtual alternate universe.
This sizable purchase is the result of an exclusive partnership agreement signed between the companies to enable artists on TIDAL to stream their content in the Sensorium Galaxy. “Our relationship with Sensorium provides TIDAL with the opportunity to gain exclusive rights for its stellar artist roster to have their shows and music broadcast exclusively within Sensorium’s themed virtual entertainment worlds,” says TIDAL COO Lior Tibon.
As its name suggests, the Sensorium Galaxy consists of multiple worlds that serve as content hubs. The public launch of the platform is scheduled for the first half of 2021 with the release of two worlds: Prism and Motion. By immersing themselves with a VR headset, users can explore these different locations, socializing with other participants and attending events organized by the leaders of the entertainment industry. To ensure that everyone gets a chance to join Sensorium Galaxy, the platform will also be available for PC, Android, and iOS devices.
The collaboration between Sensorium Galaxy and TIDAL is one step forward in the development of the platform, which already counts on the support of Yann Pissenem, founder of Ushuaïa Ibiza and Hï Ibiza nightclubs, and the dance superstar Sergei Polunin.
Sensorium Galaxy works with Unreal Engine 4 to offer AAA graphics in a virtual reality set up. Platform developers also leverage artificial intelligence so that avatars can learn from users and subsequently exist autonomously, attending specific events, or establishing contacts with other participants based on the user’s preferences. The use of AI is a distinctive aspect of Sensorium Galaxy, as it could potentially help users achieve “digital immortality.”
At the core of Sensorium Galaxy are SENSO — ERC-20 tokens that function as currency inside the virtual ecosystem. With these tokens, users can purchase tickets to multiple activities, premium subscriptions, and add-ons to customize their avatars. The company plans to acquire over 1.8 million users by 2022.
To date, SENSO is listed on renowned cryptocurrency exchanges, such as Bittrex, KuCoin, Bitcoin.com and HitBTC.
Sensorium Corporation, the technology company behind this development, was founded in 2018 by billionaire Mikhail Prokhorov and has so far attracted over $100 million in private investments. In a recent interview with Forbes, Prokhorov outlined the huge potential of combining VR and AI technologies to “fix” what he described as a crisis in the current digital communications landscape. “The combination of VR and AI creates unique opportunities for developing new platforms where users can seamlessly interact with the virtual environments and between each other. We are confident that the development of a new way of communication in virtual setups, along with the limitless possibilities for individual and collective self-realization in those digital environments, will result in massive business opportunities”
In this regard, Tibon adds that “the Sensorium Galaxy is a next-generation platform for entertainment consumption which will elevate the connection fans have with their favorite artists and bring the artist’s vision to life in a new and exciting way.”
Source
submitted by james14cunningham to ICOAnalysis [link] [comments]

[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
Today I’m most interested in building reports, designing paid campaigns and helping with Instagram.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

~28-35 USD hourly
submitted by Draemeth to forhire [link] [comments]

[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

submitted by Draemeth to forhire [link] [comments]

[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
Today I’m most interested in building reports, designing paid campaigns and helping with Instagram.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

~28-35 USD hourly
submitted by Draemeth to forhire [link] [comments]

[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
Today I’m most interested in building reports, designing paid campaigns and helping with Instagram.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

submitted by Draemeth to forhire [link] [comments]

JAY-Z’s Music Streaming Service TIDAL Purchased $7 Million Worth of SENSO Tokens

JAY-Z’s Music Streaming Service TIDAL Purchased $7 Million Worth of SENSO Tokens

The Sensorium $SENSO wallet is now open and the $BTC-SENSO and $ETH-SENSO markets will begin trading shortly on http://global.bittrex.com. For more information visit: https://sensoriumxr.com/senso-token
TIDAL, high-fidelity music and video streaming service owned by JAY-Z, Lil Wayne, Rihanna, Calvin Harris, Daft Punk, and Chris Martin, has purchased $7 million worth of SENSO. This ERC-20 token functions as the in-platform token of Sensorium Galaxy — a social VR platform that allows users to communicate in a new way, attend concerts, dance performances in a virtual alternate universe.
This sizable purchase is the result of an exclusive partnership agreement signed between the companies to enable artists on TIDAL to stream their content in the Sensorium Galaxy. “Our relationship with Sensorium provides TIDAL with the opportunity to gain exclusive rights for its stellar artist roster to have their shows and music broadcast exclusively within Sensorium’s themed virtual entertainment worlds,” says TIDAL COO Lior Tibon.
As its name suggests, the Sensorium Galaxy consists of multiple worlds that serve as content hubs. The public launch of the platform is scheduled for the first half of 2021 with the release of two worlds: Prism and Motion. By immersing themselves with a VR headset, users can explore these different locations, socializing with other participants and attending events organized by the leaders of the entertainment industry. To ensure that everyone gets a chance to join Sensorium Galaxy, the platform will also be available for PC, Android, and iOS devices.
The collaboration between Sensorium Galaxy and TIDAL is one step forward in the development of the platform, which already counts on the support of Yann Pissenem, founder of Ushuaïa Ibiza and Hï Ibiza nightclubs, and the dance superstar Sergei Polunin.
Sensorium Galaxy works with Unreal Engine 4 to offer AAA graphics in a virtual reality set up. Platform developers also leverage artificial intelligence so that avatars can learn from users and subsequently exist autonomously, attending specific events, or establishing contacts with other participants based on the user’s preferences. The use of AI is a distinctive aspect of Sensorium Galaxy, as it could potentially help users achieve “digital immortality.”
At the core of Sensorium Galaxy are SENSO — ERC-20 tokens that function as currency inside the virtual ecosystem. With these tokens, users can purchase tickets to multiple activities, premium subscriptions, and add-ons to customize their avatars. The company plans to acquire over 1.8 million users by 2022.
To date, SENSO is listed on renowned cryptocurrency exchanges, such as Bittrex, KuCoin, Bitcoin.com and HitBTC.
Sensorium Corporation, the technology company behind this development, was founded in 2018 by billionaire Mikhail Prokhorov and has so far attracted over $100 million in private investments. In a recent interview with Forbes, Prokhorov outlined the huge potential of combining VR and AI technologies to “fix” what he described as a crisis in the current digital communications landscape. “The combination of VR and AI creates unique opportunities for developing new platforms where users can seamlessly interact with the virtual environments and between each other. We are confident that the development of a new way of communication in virtual setups, along with the limitless possibilities for individual and collective self-realization in those digital environments, will result in massive business opportunities”
In this regard, Tibon adds that “the Sensorium Galaxy is a next-generation platform for entertainment consumption which will elevate the connection fans have with their favorite artists and bring the artist’s vision to life in a new and exciting way.”
Source
submitted by james14cunningham to CryptoNews [link] [comments]

[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
Today I’m most interested in building reports, designing paid campaigns and helping with Instagram.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

~28-35 USD hourly
submitted by Draemeth to forhire [link] [comments]

[For Hire] Marketing and SEO, 30 hourly

PM for examples of work relevant to your business
My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
Today I’m most interested in building reports, designing paid campaigns and helping with Instagram.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

submitted by Draemeth to forhire [link] [comments]

[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
Today I’m most interested in building reports, designing paid campaigns and helping with Instagram.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

submitted by Draemeth to forhire [link] [comments]

[For Hire] Marketing

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution. Skip ahead past many successful marketing gigs, I’m here as a successful marketer for about 7 years now, working from home in London!
I’ve compiled a few free tips, and I have more details about me at the very end.
Brand awareness
First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8
Value
I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.
https://www.youtube.com/watch?v=IsuGPy7vrEc
Trend riding
Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.
Direction
Keep in touch
You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.
Collaboration & Viral content
I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.
Key words
It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.
So what do I do?
It’s important the remember, firstly, there is no one single answer. No size fits all for marketing.
Social media with art has significantly better engagement and follow statistics. It’s cheaper to buy art than it is not to!
Now we monetise.
PM me if interested in my services or with questions.
submitted by Draemeth to forhire [link] [comments]

[For Hire] Digital marketing, free tips inside (125-500 monthly)

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution. Skip ahead past many successful marketing gigs, I’m here as a successful marketer for about 7 years now, working from home in London!
I’ve compiled a few free tips, and I have more details about me at the very end.
Brand awareness
First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8
Value
I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.
https://www.youtube.com/watch?v=IsuGPy7vrEc
Trend riding
Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.
Direction
Keep in touch
You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.
Collaboration & Viral content
I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.
Key words
It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.
So what do I do?
It’s important the remember, firstly, there is no one single answer. No size fits all for marketing.
Social media with art has significantly better engagement and follow statistics. It’s cheaper to buy art than it is not to!
Now we monetise.
PM me if interested in my services or with questions.
submitted by Draemeth to forhire [link] [comments]

Complete Guide to All r/neoliberal Flair Personalities [J-L]

Please see the first post [A-I] for more info about this post. Unfortunately, post character limit is 40k, so I will have to break this into multiple posts linked here:

[A-I]

[J-L]

[M-P]

[Q-Z]


James Heckman
1944 – Present Born: United States Resides: United States
· Professor in Economics at the University of Chicago. Professor at the Harris Graduate School of Public Policy Studies. Director of the Center for the Economics of Human Development (CEHD). Co-Director of Human Capital and Economic Opportunity (HCEO) Global Working Group. Heckman is also a Professor of Law at ‘the Law School’, a senior research fellow at the American Bar Foundation, and a research associate at the National Bureau of Economic Research.
· In 2000, Heckman shared the Nobel Memorial Prize in Economic Sciences with Daniel McFadden, for his pioneering work in econometrics and microeconomics.
· As of February 2019 (according to RePEc), he is the next most influential economist in the world behind Daniel McFadden.
· Heckman has received numerous awards for his work, including the John Bates Clark Medal of the American Economic Association in 1983, the 2005 and 2007 Dennis Aigner Award for Applied Econometrics from the Journal of Econometrics, the 2005 Jacob Mincer Award for Lifetime Achievement in Labor Economics, the 2005 Ulysses Medal from the University College Dublin, the 2007 Theodore W. Schultz Award from the American Agricultural Economics Association, the Gold Medal of the President of the Italian Republic awarded by the International Scientific Committee of the Pio Manzú Centre in 2008, the Distinguished Contributions to Public Policy for Children Award from the Society for Research in Child Development in 2009, the 2014 Frisch Medal from the Econometric Society, the 2014 Spirit of Erikson Award from the Erikson Institute, and the 2016 Dan David Prize for Combating Poverty from Tel Aviv University.
“The best way to improve the American workforce in the 21st century is to invest in early childhood education, to ensure that even the most disadvantaged children have the opportunity to succeed alongside their more advantaged peers”

Janet Yellen
1945 – Present Born: United States Resides: United States
· Successor to Ben Bernanke, serving as the Chair of the Federal Reserve from 2014 to 2018, and as Vice Chair from 2010 to 2014, following her position as President and Chief Executive Officer of the Federal Reserve Bank of San Francisco. Yellen was also Chair of the White House Council of Economic Advisers under President Bill Clinton.
· Yellen is a Keynesian economist and advocates the use of monetary policy in stabilizing economic activity over the business cycle. She believes in the modern version of the Phillips curve, which originally was an observation about an inverse relationship between unemployment and inflation. In her 2010 nomination hearing for Vice Chair of the Federal Reserve Board of Governors, Yellen said, “The modern version of the Phillips curve model—relating movements in inflation to the degree of slack in the economy—has solid theoretical and empirical support.”
· Yellen is married to George Akerlof, another notable economist, Nobel Memorial Prize in Economic Sciences laureate, professor at Georgetown University and the University of California, Berkeley..
· In 2014, Yellen was named by Forbes as the second most powerful woman in the world. She was the highest ranking American on the list. In October 2015, Bloomberg Markets ranked her first in their annual list of the 50 most influential economists and policymakers. In October 2015, Sovereign Wealth Fund Institute ranked Yellen #1 in the Public Investor 100 list. In October 2010, she received the Adam Smith Award from the National Association for Business Economics (NABE).
“In the long run, outsourcing is another form of trade that benefits the U.S. economy by giving us cheaper ways to do things.”
“I'm just opposed to a pure inflation-only mandate in which the only thing a central bank cares about is inflation and not unemployment.”

Jared Polis
1975 – Present Born: United States Resides: United States
· 43rd governor of Colorado since January 2019. Polis served on the Colorado State Board of Education from 2001 to 2007 and was the United States Representative for Colorado's 2nd congressional district from 2009 to 2019.
· Polis is the first openly gay person and second openly LGBT person (after Kate Brown of Oregon) to be elected governor in the United States.
· In 2000 Polis founded the Jared Polis Foundation, whose mission is to “create opportunities for success by supporting educators, increasing access to technology, and strengthening our community.” Polis has also founded two charter schools.
· Polis was named Outstanding Philanthropist for the 2006 National Philanthropy Day in Colorado. He has received many awards, including the Boulder Daily Camera's 2007 Pacesetter Award in Education; the Kauffman Foundation Community Award; the Denver consul general of Mexico “Ohtli”; the Martin Luther King Jr. Colorado Humanitarian Award; and the Anti-Defamation League's inaugural Boulder Community Builder Award.
“Having alternative currencies is great, right, because, historically, government's had a monopoly on currency. At the end of the day, why should only politicians—either directly or indirectly—control the currency? We can reduce transaction cost, provide an alternative, and—look, I don't know whether it'll be Bitcoin or not—but I think the concept of digital currencies is here to stay, and the fact that a politician would write to try to ban them in their infancy is just the wrong way to go about it. Let the market determine whether there's any value there or not.”

Jeff Bezos
1964 – Present Born: United States Resides: United States
· Best known as the founder, CEO, and president of Amazon, Bezos is an American internet and aerospace entrepreneur, media proprietor, and investor. The first centi-billionaire on the Forbes wealth index, Bezos was named the “richest man in modern history” after his net worth increased to $150 billion in July 2018. In September 2018, Forbes described him as “far richer than anyone else on the planet” as he added $1.8 billion to his net worth when Amazon became the second company in history to reach a market cap of $1 trillion.
· Bezos supported the electoral campaigns of U.S. senators Patty Murray and Maria Cantwell, two Democratic U.S. senators from Washington. He has also supported U.S. representative John Conyers, as well as Patrick Leahy and Spencer Abraham, U.S. senators serving on committees dealing with Internet-related issues.
· Bezos has supported the legalization of same-sex marriage, and in 2012 contributed $2.5 million to a group supporting a yes vote on Washington Referendum 74, which affirmed same-sex marriage.
· After the 2016 presidential election, Bezos was invited to join Donald Trump's Defense Innovation Advisory Board, an advisory council to improve the technology used by the Defense Department. Bezos declined the offer without further comment.
· In September 2018, Business Insider reported that Bezos was the only one of the top five billionaires in the world who had not signed the Giving Pledge, an initiative created by Bill Gates and Warren Buffett that encourage wealthy people to give away their wealth.
“Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.”
“We have the resources to build room for a trillion humans in this solar system, and when we have a trillion humans, we'll have a thousand Einsteins and a thousand Mozarts. It will be a way more interesting place to live.”

Jens Weidmann
1968 – Present Born: Germany Resides: Germany
· German economist and president of the Deutsche Bundesbank. Chairman of the Board of the Bank for International Settlements. From 1997 to 1999, Weidmann worked at the International Monetary Fund. In 2006, he began serving as Head of Division IV (Economic and Financial Policy) in the Federal Chancellery. He was the chief negotiator of the Federal Republic of Germany for both the summits of the G8 and the G20. He was given the 2016 Medal for Extraordinary Merits for Bavaria in a United Europe.
· Weidmann was involved in a series of major decisions in response to the financial crisis in Germany and Europe: preventing the meltdown of the bank Hypo Real Estate, guaranteeing German deposits and implementing a rescue programme for the banking system, piecing together two fiscal-stimulus programmes, and setting up the Greek bail-out package and the European Financial Stability Facility (EFSF).
· In a 2011 speech, Weidmann criticized the errors and “many years of wrong developments” of the European Monetary Union (EMU) peripheral states, particularly the wasted opportunity represented by their “disproportionate investment in private home-building, high government spending or private consumption”. In May, 2012, Weidmann's stance was characterized by US economist and columnist Paul Krugman as amounting to wanting to destroy the Euro. In 2016, Weidmann dismissed deflation in light of the European Central Bank's current stimulus program, pointing out the healthy condition of the German economy and that the euro area is not that bad off.
“I share the concerns regarding monetary policy that is too loose for too long. … As you know I have concerns about granting emergency liquidity on account of the fact that the banks are not doing everything to improve their liquidity situation.”

Jerome Powell
1953 – Present Born: United States Resides: United States
· Current Chair of the Federal Reserve, nominated by Trump. Powell has faced substantial and repeated criticism from Trump after his confirmation. The Senate Banking Committee approved Powell's nomination in a 22–1 vote, with Senator Elizabeth Warren casting the lone dissenting vote.
· Powell briefly served as Under Secretary of the Treasury for Domestic Finance under George H. W. Bush in 1992. He has served as a member of the Federal Reserve Board of Governors since 2012. He is the first Chair of the Federal Reserve since 1987 not to hold a Ph.D. degree in Economics.
· Powell has described the Fed's role as nonpartisan and apolitical. Trump has criticized Powell for not massively lowering federal interest rates and instituting quantitative easing.
· The Bloomberg Intelligence Fed Spectrometer rated Powell as neutral (not dove nor hawk). Powell has been a skeptic of round 3 of quantitative easing, initiated in 2012, although he did vote in favor of implementation.
· Powell stated that higher capital and liquidity requirements and stress tests have made the financial system safer and must be preserved. However, he also stated that the Volcker Rule should be re-written to exclude smaller banks. Powell supports ample amounts of private capital to support housing finance activities.
“The Fed's organization reflects a long-standing desire in American history to ensure that power over our nation's monetary policy and financial system is not concentrated in a few hands, whether in Washington or in high finance or in any single group or constituency.”

John Cochrane
1957 – Present Born: United States Resides: United States
· Senior Fellow of the Hoover Institution at Stanford University and economist, specializing in financial economics and macroeconomics.
· The central idea of Cochrane's research is that macroeconomics and finance should be linked, and a comprehensive theory needs to explain both 1.) how, given the observed prices and financial returns, households and firms decide on consumption, investment, and financing; and 2.) how, in equilibrium, prices and financial returns are determined by households and firms decisions.
· Cochrane is the author of ‘Asset Pricing,’ a widely used textbook in graduate courses on asset pricing. According to his own words, the organizing principle of the book is that everything can be traced back to specializations of a single equation: the basic pricing equation. Cochrane received the TIAA-CREF Institute Paul A. Samuelson Award for this book.
“Regulators and politicians aren’t nitwits. The libertarian argument that regulation is so dumb — which it surely is — misses the point that it is enacted by really smart people. The fact that the regulatory state is an ideal tool for the entrenchment of political power was surely not missed by its architects.”

John Keynes (John Maynard Keynes, 1st Baron Keynes)
1883 – 1946 Born: England Died: England
· British economist, whose ideas fundamentally changed the theory and practice of macroeconomics and the economic policies of governments. Originally trained in mathematics, he built on and greatly refined earlier work on the causes of business cycles, and was one of the most influential economists of the 20th century. Widely considered the founder of modern macroeconomics, his ideas are the basis for the school of thought known as Keynesian economics, and its various offshoots. Keynes was a lifelong member of the Liberal Party, which until the 1920s had been one of the two main political parties in the United Kingdom.
· During the 1930s Great Depression, Keynes challenged the ideas of neoclassical economics that held that free markets would, in the short to medium term, automatically provide full employment, as long as workers were flexible in their wage demands. He argued that aggregate demand (total spending in the economy) determined the overall level of economic activity, and that inadequate aggregate demand could lead to prolonged periods of high unemployment. Keynes advocated the use of fiscal and monetary policies to mitigate the adverse effects of economic recessions and depressions.
· Keynes's influence started to wane in the 1970s, his ideas challenged by those who disputed the ability of government to favorably regulate the business cycle with fiscal policy. However, the advent of the global financial crisis of 2007–2008 sparked a resurgence in Keynesian thought. Keynesian economics provided the theoretical underpinning for economic policies undertaken in response to the crisis by President Barack Obama of the United States, Prime Minister Gordon Brown of the United Kingdom, and other heads of governments.
· Keynes was vice-chairman of the Marie Stopes Society which provided birth control education and campaigned against job discrimination against women and unequal pay. He was an outspoken critic of laws against homosexuality. Keynes thought that the pursuit of money for its own sake was a pathological condition, and that the proper aim of work is to provide leisure. He wanted shorter working hours and longer holidays for all. Keynes was ultimately a successful investor, building up a private fortune.
“How can I accept the Communist doctrine, which sets up as its bible, above and beyond criticism, an obsolete textbook which I know not only to be scientifically erroneous but without interest or application to the modern world? How can I adopt a creed which, preferring the mud to the fish, exalts the boorish proletariat above the bourgeoisie and the intelligentsia, who with all their faults, are the quality of life and surely carry the seeds of all human achievement? Even if we need a religion, how can we find it in the turbid rubbish of the red bookshop? It is hard for an educated, decent, intelligent son of Western Europe to find his ideals here, unless he has first suffered some strange and horrid process of conversion which has changed all his values.”

John Locke
1632 – 1704 Born: England Died: England
· Known as the “Father of Liberalism,” Locke was an English philosopher and physician, widely regarded as one of the most influential of Enlightenment thinkers. His work greatly affected the development of epistemology and political philosophy. His writings influenced Voltaire and Jean-Jacques Rousseau, many Scottish Enlightenment thinkers, as well as the American revolutionaries. His contributions to classical republicanism and liberal theory are reflected in the United States Declaration of Independence.
· Locke's political theory was founded on social contract theory. Social contract arguments typically posit that individuals have consented, either explicitly or tacitly, to surrender some of their freedoms and submit to the authority (of the ruler, or to the decision of a majority) in exchange for protection of their remaining rights or maintenance of the social order.
· Locke advocated for governmental separation of powers and believed that revolution is not only a right but an obligation in some circumstances. Locke was vehemently opposed to slavery, calling it “vile and miserable … directly opposite to the generous Temper and Courage of our Nation.”
· Locke uses the word “property” in both broad and narrow senses. In a broad sense, it covers a wide range of human interests and aspirations; more narrowly, it refers to material goods. He argues that property is a natural right and it is derived from labour aand that the individual ownership of goods and property is justified by the labour exerted to produce those goods
· According to Locke, unused property is wasteful and an offence against nature, but, with the introduction of “durable” goods, men could exchange their excessive perishable goods for goods that would last longer and thus not offend the natural law. In his view, the introduction of money marks the culmination of this process, making possible the unlimited accumulation of property without causing waste through spoilage.
“The power of the legislative, being derived from the people by a positive voluntary grant and institution, can be no other than what that positive grant conveyed, which being only to make laws, and not to make legislators, the legislative can have no power to transfer their authority of making laws, and place it in other hands.”
“No man in civil society can be exempted from the laws of it: for if any man may do what he thinks fit, and there be no appeal on earth, for redress or security against any harm he shall do; I ask, whether he be not perfectly still in the state of nature, and so can be no part or member of that civil society; unless any one will say, the state of nature and civil society are one and the same thing, which I have never yet found any one so great a patron of anarchy as to affirm.”

John Mill (John Stuart Mill a.k.a. J. S. Mill)
1806 – 1873 Born: England Died: France
· John Stuart Mill was arguably the most influential English speaking philosopher of the nineteenth century. He was a naturalist, a utilitarian, and a liberal, whose work explores the consequences of a thoroughgoing empiricist outlook. In doing so, he sought to combine the best of eighteenth-century Enlightenment thinking with newly emerging currents of nineteenth-century Romantic and historical philosophy. His most important works include System of Logic (1843), On Liberty (1859), Utilitarianism (1861) and An Examination of Sir William Hamilton’s Philosophy (1865).
· Mill's conception of liberty justified the freedom of the individual in opposition to unlimited state and social control. A member of the Liberal Party and author of the early feminist work The Subjection of Women (in which he also condemned slavery), he was also the second Member of Parliament to call for women's suffrage after Henry Hunt in 1832.
· Mill, an employee for the British East India Company from 1823 to 1858, argued in support of what he called a “benevolent despotism” with regard to the colonies. Mill argued that “To suppose that the same international customs, and the same rules of international morality, can obtain between one civilized nation and another, and between civilized nations and barbarians, is a grave error. ... To characterize any conduct whatever towards a barbarous people as a violation of the law of nations, only shows that he who so speaks has never considered the subject.”
· John Stuart Mill believed in the philosophy of Utilitarianism, which he described as the principle that holds “that actions are right in the proportion as they tend to promote happiness [intended pleasure, and the absence of pain], wrong as they tend to produce the reverse of happiness [pain, and the privation of pleasure].” Mill asserts that even when we value virtues for selfish reasons we are in fact cherishing them as a part of our happiness.
· Mill's early economic philosophy was one of free markets. However, he accepted interventions in the economy, such as a tax on alcohol, if there were sufficient utilitarian grounds. Mill originally believed that “equality of taxation” meant “equality of sacrifice” and that progressive taxation penalized those who worked harder and saved more. Given an equal tax rate regardless of income, Mill agreed that inheritance should be taxed.
· His main objection of socialism was on that of what he saw its destruction of competition. According to Mill, a socialist society would only be attainable through the provision of basic education for all, promoting economic democracy instead of capitalism, in the manner of substituting capitalist businesses with worker cooperatives.
· Mill's major work on political democracy defends two fundamental principles at slight odds with each other: extensive participation by citizens and enlightened competence of rulers. He believed that the incompetence of the masses could eventually be overcome if they were given a chance to take part in politics, especially at the local level.
· Mill is one of the few political philosophers ever to serve in government as an elected official. In his three years in Parliament, he was more willing to compromise than the “radical” principles expressed in his writing would lead one to expect.
“He who knows only his own side of the case knows little of that. His reasons may be good, and no one may have been able to refute them. But if he is equally unable to refute the reasons on the opposite side, if he does not so much as know what they are, he has no ground for preferring either opinion... Nor is it enough that he should hear the opinions of adversaries from his own teachers, presented as they state them, and accompanied by what they offer as refutations. He must be able to hear them from persons who actually believe them...he must know them in their most plausible and persuasive form.”
“The only freedom which deserves the name is that of pursuing our own good in our own way, so long as we do not attempt to deprive others of theirs, or impede their efforts to obtain it. Each is the proper guardian of his own health, whether bodily, or mental or spiritual. Mankind are greater gainers by suffering each other to live as seems good to themselves, than by compelling each to live as seems good to the rest.”

John Rawls
1921 – 2002 Born: United States Died: United States
· Liberal American moral and political philosopher who received both the Schock Prize for Logic and Philosophy and the National Humanities Medal in 1999, the latter presented by President Bill Clinton, who acclaimed Rawls for having “helped a whole generation of learned Americans revive their faith in democracy itself.” He is frequently cited by the courts of law in the United States and Canada.
· Rawls's most discussed work is his theory of a just liberal society, called justice as fairness. Rawls first wrote about this theory in his book A Theory of Justice. Rawls spoke much about the desire for a well-ordered society; a society of free and equal persons cooperating on fair terms of social cooperation.
· Rawls’s most important principle (the Liberty Principal) states that every individual has an equal right to basic liberties. Rawls believes that “personal property” constitutes a basic liberty, but an absolute right to unlimited private property is not.
· Rawls's argument for his principles of social justice uses a thought experiment called the “original position”, in which people select what kind of society they would choose to live under if they did not know which social position they would personally occupy.
“Justice is the first virtue of social institutions, as truth is of systems of thought. A theory however elegant and economical must be rejected or revised if it is untrue; likewise laws and institutions no matter how efficient and well-arranged must be reformed or abolished if they are unjust. Each person possesses an inviolability founded on justice that even the welfare of society as a whole cannot override. For this reason justice denies that the loss of freedom for some is made right by a greater good shared by others. It does not allow that the sacrifices imposed on a few are outweighed by the larger sum of advantages enjoyed by many. Therefore in a just society the liberties of equal citizenship are taken as settled; the rights secured by justice are not subject to political bargaining or to the calculus of social interests.”

Joseph Nye
1937 – Present Born: United States Resides: United States
· American political scientist and co-founder of the international relations theory of neoliberalism (a theory concerned first and foremost with absolute gains rather than relative gains to other states), developed in the 1977 book Power and Interdependence. He is noted for his notion of “smart power” (“the ability to combine hard and soft power into a successful strategy”), which became a popular phrase with the Clinton and Obama Administrations.
· Secretary of State John Kerry appointed Nye to the Foreign Affairs Policy Board in 2014. In 2014, Nye was awarded the Order of the Rising Sun, Gold and Silver Star in recognition of his “contribution to the development of studies on Japan-U.S. security and to the promotion of the mutual understanding between Japan and the United States.”
· From 1977 to 1979, Nye was Deputy to the Undersecretary of State for Security Assistance, Science, and Technology and chaired the National Security Council Group on Nonproliferation of Nuclear Weapons. In recognition of his service, he was awarded the State Department's Distinguished Honor Award in 1979. In 1993 and 1994, he was Chairman of the National Intelligence Council, which coordinates intelligence estimates for the President, and was awarded the Intelligence Community's Distinguished Service Medal. In the Clinton Administration from 1994 to 1995, Nye served as Assistant Secretary of Defense for International Security Affairs, and was awarded the Department's Distinguished Service Medal with Oak Leaf Cluster. Nye was considered by many to be the preferred choice for National Security Advisor in the 2004 presidential campaign of John Kerry.
· Nye has been a member of the Harvard faculty since 1964. He is a fellow of the American Academy of Arts & Sciences and a foreign fellow of The British Academy. Nye is also a member of the American Academy of Diplomacy. The 2011 TRIP survey of over 1700 international relations scholars ranks Joe Nye as the sixth most influential scholar in the field of international relations in the past twenty years. He was also ranked as most influential in American foreign policy. In 2011, Foreign Policy magazine named him to its list of top global thinkers. In September 2014, Foreign Policy reported that the international relations scholars and policymakers both ranked Nye as one of the most influential scholars.
“When you can get others to admire your ideals and to want what you want, you do not have to spend as much on sticks and carrots to move them in your direction. Seduction is always more effective than coercion, and many values like democracy, human rights, and individual opportunities are deeply seductive.”

Karl Popper
1902 – 1994 Born: Austria-Hungary Died: England
· Karl Popper is generally regarded as one of the greatest philosophers of science of the 20th century. He was a self-professed critical-rationalist, a dedicated opponent of all forms of scepticism, conventionalism, and relativism in science and in human affairs generally and a committed advocate and staunch defender of the ‘Open Society’.
· In ‘The Open Society and Its Enemies’ and ‘The Poverty of Historicism’, Popper developed a critique of historicism and a defense of the “Open Society”. Popper considered historicism to be the theory that history develops inexorably and necessarily according to knowable general laws towards a determinate end. He argued that this view is the principal theoretical presupposition underpinning most forms of authoritarianism and totalitarianism. He argued that historicism is founded upon mistaken assumptions regarding the nature of scientific law and prediction. Since the growth of human knowledge is a causal factor in the evolution of human history, and since “no society can predict, scientifically, its own future states of knowledge”, it follows, he argued, that there can be no predictive science of human history. For Popper, metaphysical and historical indeterminism go hand in hand.
· Popper is known for his vigorous defense of liberal democracy and the principles of social criticism that he believed made a flourishing open society possible. His political philosophy embraced ideas from major democratic political ideologies, including socialism/social democracy, libertarianism/classical liberalism and conservatism, and attempted to reconcile them.
“Unlimited tolerance must lead to the disappearance of tolerance. If we extend unlimited tolerance even to those who are intolerant, if we are not prepared to defend a tolerant society against the onslaught of the intolerant, then the tolerant will be destroyed, and tolerance with them. In this formulation, I do not imply, for instance, that we should always suppress the utterance of intolerant philosophies; as long as we can counter them by rational argument and keep them in check by public opinion, suppression would certainly be most unwise. But we should claim the right to suppress them if necessary even by force; for it may easily turn out that they are not prepared to meet us on the level of rational argument, but begin by denouncing all argument; they may forbid their followers to listen to rational argument, because it is deceptive, and teach them to answer arguments by the use of their fists or pistols. We should therefore claim, in the name of tolerance, the right not to tolerate the intolerant. We should claim that any movement preaching intolerance places itself outside the law, and we should consider incitement to intolerance and persecution as criminal, in the same way as we should consider incitement to murder, or to kidnapping, or to the revival of the slave trade, as criminal.”

Lawrence Summers
1954 – Present Born: United States Resides: United States
· American economist, former Vice President of Development Economics and Chief Economist of the World Bank, senior U.S. Treasury Department official throughout President Clinton's administration, Treasury Secretary 1999–2001, and former director of the National Economic Council for President Obama (2009–2010). Summers served as the 27th President of Harvard University from 2001 to 2006. Current professor and director of the Mossavar-Rahmani Center for Business and Government at Harvard's Kennedy School of Government.
· As a researcher, Summers has made important contributions in many areas of economics, primarily public finance, labor economics, financial economics, and macroeconomics. Summers has also worked in international economics, economic demography, economic history and development economics.[ He received the John Bates Clark Medal in 1993 from the American Economic Association. In 1987, he was the first social scientist to win the Alan T. Waterman Award from the National Science Foundation. Summers is also a member of the National Academy of Sciences.
· In 1983, at age 28, Summers became one of the youngest tenured professors in Harvard's history. In 2006, Summers resigned as Harvard's president in the wake of a no-confidence vote by Harvard faculty. Summers viewed his beliefs on why science and engineering had an under-representation of women to be a large part in the vote, saying, “There is a great deal of absurd political correctness. Now, I'm somebody who believes very strongly in diversity, who resists racism in all of its many incarnations, who thinks that there is a great deal that's unjust in American society that needs to be combated, but it seems to be that there is a kind of creeping totalitarianism in terms of what kind of ideas are acceptable and are debatable on college campuses.”
· As the World Bank's Vice President of Development Economics and Chief Economist, Summers played a role in designing strategies to aid developing countries, worked on the bank's loan committee, guided the bank's research and statistics operations, and guided external training programs. The World Bank's official site reports that Summer's research included an “influential” report that demonstrated a very high return from investments in educating girls in developing nations. According to The Economist, Summers was “often at the centre of heated debates” about economic policy, to an extent exceptional for the history of the World Bank in recent decades.
· In 1999 Summers endorsed the Gramm–Leach–Bliley Act which removed the separation between investment and commercial banks. In February 2009, Summers quoted John Maynard Keynes, saying “When circumstances change, I change my opinion”, reflecting both on the failures of Wall Street deregulation and his new leadership role in the government bailout.
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